Ankarada Təhsil
A promotional and application site for studying in Türkiye
A multi-page promotional site for an education center that directs students from Azerbaijan to Turkish universities — services, a university catalog, a blog and an application flow.
- S1
- Promotional site
- WordPress
- Industry
- Education consulting
- Scale tier
- S1 — Validation
- Type
- Promotional site
- Duration
- —
- Team
- —
Problem
The client worked with students mostly through social media. The flow of questions was large, but the same things had to be explained every time: which universities exist, which documents are needed, how to get a visa. There was no trustworthy address to point to.
The requirement was simple: a promotional site showing the services, the universities and the process in one place. Not a complex system — a site that parents and students can look at, trust, and apply through.
Approach
This is a promotional project at tier S1 — Validation, and the right decision here was to use a ready-made platform. Writing custom code would have increased the budget and the delivery time without good reason.
That is why WordPress + Elementor was chosen. The main reason for the choice is operational, not technical: the client's team can change a blog post, a university card or a service text on their own, without contacting us. Content on a promotional site changes often — paying an agency for every change makes no sense.
The structure was built around the content: a home page (an overview of services and social proof), a Universities catalog, Services, About, Blog and Contact. Each page serves a single purpose — a visitor never finds what they're looking for more than two clicks away.
The application flow is available on every page: a persistent "Apply now" button at the top and direct contact at the bottom. With the live chat widget, a student can ask a question the moment they land on the site.
What we built
6
Pages
Home, About, Universities, Services, Blog and Contact.
6
Service sections
University selection, paperwork, YÖS/SAT, scholarships, visa and accommodation.
0
Coding staff required
The client's team updates the content on its own.
Why the S1 tier was chosen
This is a promotional site — the value is in the content, not the code. Writing a custom application would increase the budget and timeline without good reason, and would also keep the client dependent on us for every small text change. Choosing a ready-made platform is the right engineering decision at this scale; when the project grows and needs features like a student portal, custom development is added in stages.
Built
- ■Multi-page promotional site (6 pages)
- ■University catalog
- ■Services sections
- ■Blog — written by the team itself
- ■Application form and live chat widget
- ■Mobile-friendly design
- ■A content dashboard the client can manage on their own
Deliberately not built
- —Custom code and application
- —Student personal portal
- —CI/CD pipeline
- —Separate test environment
Kept ready
- ○Page structure — for adding a new section
- ○Blog and catalog templates
- ○Analytics hook for measurement
Technology
Platform
WordPress 6.9 · Elementor
Frontend
jQuery · Live chat widget
Infrastructure
PHP 8.3 · Hostinger · LiteSpeed
Architecture decisions
A ready-made platform, not custom code
On a promotional site the main value is content, not code. Choosing WordPress gave the client ownership of the content: a blog post, a university card and a service text change without contacting us.
Pages split by content
Universities, Services and Blog are separate pages. This lets visitors find what they want quickly and lets each page appear in search engines under its own topic.
Application on every page
A persistent "Apply now" button in the header and a live chat widget. Whether on a university page or in a blog post, the student can get in touch the moment they decide.
The blog as the engine of promotion
Topics such as admission requirements and exam guides bring in traffic from search. The blog was built from day one so that, as content accumulates, the site itself brings in clients.
Screens
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In a forty-minute meeting we talk through your scale: which tier it makes sense to start at, how much time and budget it takes, and what we deliberately defer. No obligation.
