Petlove.az
An online store for a QR-coded pet ID tag
A store for a tag product that carries a pet's identity and health information on its collar as a QR code — a site that explains the product and the digital profile service in one place, while selling it.
- S1
- E-commerce
- QR product
- Industry
- Pet products
- Scale tier
- S1 — Validation
- Type
- E-commerce
- Duration
- —
- Team
- —
Problem
The product sells a new idea: the pet's vaccination status and ownership information are stored in a QR code, and if the pet gets lost, whoever finds it scans the code and contacts the owner. With a product like this, the main obstacle isn't the price — it's that people don't understand how it works.
So the site had to do two jobs at once: explain the idea and sell the product. Simply putting up a product card would not have been enough.
Approach
It was built at tier S1, on a ready-made e-commerce platform. For a new brand with a single product line, writing a custom store engine would have drawn budget away from the product itself and from advertising.
The home page was built to explain: what the product does, what the QR code is for, the vaccination status, and what happens if the pet is lost — all of this comes before the product card. The buyer first understands the idea, then sees the price.
Elements that speed up sales were added: a campaign with a countdown, discounted price display, a "best sellers" section and a newsletter subscription. These are needed for a new brand to gather its first customer base.
Separate Services, About and Blog sections were built — to explain the digital profile service and to provide content that brings in traffic from search.
The legal side was not forgotten: the footer states openly that the product is not a state registry but a digital information card. In a new category, this kind of clarity both protects buyer trust and reduces risk.
What we built
QR
Digital identity
Vaccination status and ownership information are read through the code.
5
Pages
Products, About, Services, Blog and Contact.
S1
Starting tier
A new brand — the cheapest and fastest setup for testing the market.
Why the S1 tier was chosen
A new brand, a single product line and an untested market — this is a classic S1 situation. With a ready-made platform, the store went live within weeks. When the product range expands and order volume grows, online payment, a subscription model and a QR profile dashboard are added on top of the existing setup.
Built
- ■Online store and product catalog
- ■A home page flow that explains the product
- ■Campaign countdown and discounted price
- ■"Best sellers" section
- ■Services, About and Blog pages
- ■Newsletter subscription
- ■Legal clarity notice
Deliberately not built
- —QR profile management dashboard
- —Subscription model
- —Online payment integration
Kept ready
- ○Structure for a new product category
- ○Data schema for the profile dashboard
Technology
Platform
WordPress · WooCommerce
Frontend
jQuery
Infrastructure
PHP 8.3 · Hostinger · LiteSpeed
Architecture decisions
Explain first, then sell
In a new category, a product card doesn't sell on its own. The home page explains what the QR code is for — vaccination tracking and contact if the pet is lost — before the product.
Campaign mechanics
The countdown, discounted price and "best sellers" section were built to help a new brand gather its first customer base. They were solved with the platform's built-in capabilities.
Legal clarity in plain sight
The site states openly that the product is not an official state document. In a new product category, this clarity both protects buyer trust and reduces the risk of future disputes.
A product structure ready to expand
There is currently a single product line, but the category structure is ready for new products — no rebuild is needed as the range grows.
Screens
Next project
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Let's build your product*together*
In a forty-minute meeting we talk through your scale: which tier it makes sense to start at, how much time and budget it takes, and what we deliberately defer. No obligation.
